ISO 20252:2019

International Standard   Current Edition · Approved on 11 February 2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

ISO 20252:2019 Files

English 66 Pages
Current Edition
BHD 99.98

ISO 20252:2019 Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

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