ISO 20671-1:2021

International Standard   Current Edition · Approved on 23 November 2021

Brand evaluation — Part 1: Principles and fundamentals

ISO 20671-1:2021 Files

English 12 Pages
Current Edition
30.46 BHD

ISO 20671-1:2021 Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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