ISO 20671-1:2021
International Standard
Current Edition
·
Approved on
23 November 2021
Brand evaluation — Part 1: Principles and fundamentals
ISO 20671-1:2021 Files
English
12 Pages
Current Edition
BHD
31.11
ISO 20671-1:2021 Scope
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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