ISO 20252:2026
International Standard
Current Edition
·
Approved on
01 September 2026
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
ISO 20252:2026 Files
English
77 Pages
Current Edition
BHD
103.74
ISO 20252:2026 Scope
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.
This document does not apply to non-research activities, such as direct marketing.
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